A few weeks ago, Stellar® proudly exhibited at Hair Festival 2025 at the ICC Sydney, an unforgettable weekend that brought together thousands of hair professionals from across the country. From the moment doors opened, the Stellar stand was at full capacity, attracting a constant stream of attendees eager to experience the brand firsthand. Professionals came to discover and approve the quality of the Stellar styling tools. The queue to purchase the much-loved tools was immense.
A key attraction was the 10 Seconds Challenge, a fast-paced game that challenged participants to stop the timer at exactly 10.000 seconds. The buzz was immediate. Winners took home exclusive Stellar collectables, including insulated water bottles, while one lucky participant each day walked away with a Stellar Gift Pack valued at over $5,000. The game generated incredible engagement and became one of the most talked-about activations of the weekend.
Beyond the booth, Stellar took the stage in collaboration with two of the industry’s leading creative forces: Kobi Bokshish and Georgie Johnson. Performing live on professional models, they each showcased their personal artistry using Stellar tools. Kobi demonstrated with the Omnia Styler bold, structured styling with precision and flair, while Georgie focused on effortless texture and modern finishes with the OmniFlex Dryer and the collection of brushes. Their performances were not only visually striking but highlighted the versatility and performance of the Stellar range in the hands of true masters.
Hair Festival was a celebration of community, creativity, and innovation. With thousands of professionals in attendance, the festival proved once again why it’s the premier event on the Australian hairdressing calendar.
Stellar’s presence this year was a resounding success, generating strong leads, brand visibility, and industry connections.
Thank you to everyone who visited our stand, participated in the challenge, or joined us at the main stage. See you next year!