Once a year, Australian fashion designers come together to present their collections for the upcoming year. This year 2024 AFW was held at Carriage works, Sydney from May 13th-17th.
So, why did we take part as a heat styling tool brand?
Australia Fashion Week isn't just about the latest garments strutting down the runway; it's a spectacle of style from head to toe. What’s a fashion-forward look without perfectly styled hair to match? That's where heat styling tools come in.
Here's why Stellar® tools are not just backstage essentials but also sought-after sponsors and suppliers for Australia Fashion Week:
Fashion and hairstyling go hand in hand, each influencing the other in a show of creativity and innovation. Aligning with Australia Fashion Week, we positioned ourselves at the forefront of trendsetting. Our brands' presence isn't just about perfect curls or sleek locks; it's about setting the stage for the next big thing in hair fashion.
Stepping onto the catwalk isn't just about the clothes; it's about the entire ensemble, from head to toe. Hair plays a pivotal role in completing the look, and by sponsoring Australia Fashion Week, we ensured the Omnia® took centre stage.
Fashion events aren't just attended by designers and models; they're also a magnet for influencers with the power to shape trends and consumer preferences. By supplying styling tools to key influencers at Australia Fashion Week, we gained invaluable exposure and endorsement. From front-row fixtures to social media sensations, these influencers became instantly brand ambassadors, spreading the word about the latest must-have in styling tools….Stellar®.
In essence, sponsoring and supplying tools to Australia Fashion Week wasn’t just about seizing an opportunity; it was about celebrating the artistry of hairstyling and its integral role in the world of fashion. From igniting trends to inspiring creativity, Stellar® tools were shining bright at this prestigious event, proving that when it comes to style, maybe space has become the new limit.